On Tuesday, in a move unrelated to the evening’s big presidential speech, Genius announced a partnership with Spotify that turns user-submitted comments into something that feels very similar to VH1’s Behind the Music. Click on a highlighted line in the text and the annotations left by other users pop up. Genius originally focused on rap lyrics, with a platform that allowed users to explain or interpret each line in, say, Ten Crack Commandments by The Notorious B.I.G. When the Obama administration laid out its plans for this year’s State of the Union, however, it included an online presentation of past speech texts that were annotated, using Genius’s technology.
The website launched with a focus on annotated music lyrics, and its founders were pilloried for immature behavior, racial insensitivity, and a general aura of non-seriousness. “A startup known for annotated pop songs and bawdy executives enlists President Obama and gennius’ Partnershipįor much of its young life, the startup Genius didn’t seem to be headed in a direction leading to the White House. If in fact rap music is brought into it, I will be amazed and truly disappointed.
Not because I don’t know what it is, I believe that I do. I have to say that I didn’t plan on listening to the State of the Union Speech.
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